Let’s review the performance of Twik’s decision-making engine.
First off- Our data is available in the main view of the dashboard. twik automatically detects your websites’ goals. For instance, this is a B2B website so our main goal here is to generate more leads. Leads are measured throughout the platform as registrations, contact forms and submissions.
- Each selected KPI will be represented as a different color-line on the graph
- Hovering on a line-keyframe will display a pop-up with the performance of that KPI for the specific time-keyframe
- Graph pop-ups display the total amount for a specific KPI along with Test/Control data and the change-factor (performance increase/decrease percentage between eligible test/control)
You can choose up to 5 KPIs to display on the graph. All KPIs are also reflected in the table.
Use the date-picker to see results from a certain time frame under specific resolutions (ie. Hourly or Daily). The graphs and tables will change according to the timeframe and resolution you choose.
You can sort table rows by clicking the column heading of each KPI. (You can sort ascending or descending order).
Our data tables enable you to view the performance of all entities throughout all KPIs. In the charts section, you can choose any measurement KPIs to include in the chart/table. This will enable you to get a quick and detailed view of the performance of your personalization with either audiences, selectors, variants or pages on the chart.
Twik enables you to filter and segment your data using the following filters: Behavioral KPIs (i.e. Bounce Rate, CTR, Conversion Rate). Demographic / Psychographic KPIs (i.e. Age, Gender, Interests). Connections to other entities (ie. a cross-reference between a page and a specific audience.
Now we can see the variants we created for this selector and how well they performed in the time frame we chose.
Twik will automatically detect and deliver the best performing variant for the most suitable user.