Welcome to your new Twik account. After the initial set up, you will view your personal dashboard whenever you log in to Twik. So, here is a breakdown of the Twik dashboard view:
The Website Performance Overview
For each category you can view a graph of the analytics data for your project above a charted list of all of your website’s elements divided into four category views. The graph view allows you to define dates and choose up to 5 KPIs to display on the graph.
Note that the graph and the chart below it can show 3 different traffic segments: All traffic, Control and Test (Twik). You can select which of those you wish to display by using the traffic segment selection button, so you can map out the differences in traffic, users, submissions and various other parameters.
Filtering results can be done via the Filters button. The options for filters are text filters for expmaple the Page’s Name, measurement KPIs (like users, clicks, CTR, session etc.), Links with other categories, custom Weighted funnels and Pre-funnel data (such as gender, interests, age, location, and device).
To get a closer look at particular pages, simply click on the page’s Name or URL to open up the Edit Page side panel.
The side panel allows you to enable or disable the Twiks configured for this page, all of which are displayed in the connections tab. In addition, you may also set the page as a goal for analytics purposes (for instance, the goal may be viewing the page if it is a checkout page).
The Visual Editor
By clicking the Visual Editor button inside the Edit Page side panel, Twik loads up your selected page for viewing. You can add a Twik by choosing any segment in the page you wish to add Variants to.
The page segment you selected will be added to the Selectors category and will be automatically linked to this page.
Let’s see an example for adding a Twik Element. In the screenshot above we have selected the title “About BackTweets”. Clicking the Twik Element option prompts us to add an audience to be eligible to view the Variants we wish to create for this segment.
In the screenshot above, we’ve added a younger audience for which the “About BackTweets” will be replaced with a different Variant, which can be added by clicking the Add Variants button:
In this example, Twik will replace the text within the segment we chose (the Selector) with the one we entered once we create the new Variant, for all eligible users in the audience we have set in the previous step. Instead of always replacing our website’s original content to all users in a selected audience, we may choose to allow Twik to experiment with this Variant.
You can also preview the changes a Variant will make to your page by clicking the Preview button, before saving them.
Selectors, Audiences and Variants
All the Twiks we have created for our Website Pages are linked to 3 other categories: Selectors, Audiences and Variants. For each of these Twik Displays the same type of Performance graphs and Chart Lists, as we previously reviewed in the Pages section.