In order to optimize the conversion rate and make sure we could target each audience segment with the relevant variant – we need to connect an audience with the selector that contains the wanted variant for that audience.
The connections tab will hold that information and will present which connections available for that Audience/ Selector/ Variant.
In Selectors category – Once the action panel is open, move to the connection tab, and choose your preferred Audience + the wanted variant. Keep in mind that selector type and Variant must be similar, in order to work. (i.e – image selector won’t be able to hold text)
This process can also be made in the Audience category and Variants.
After connecting the data, let’s review how the data gets collected, and learn the dashboard BI analysis.