BI Overview

twik is a powerful tool for analyzing site data and BI.

In the graph view, you can compare ‘control’ vs. ‘test’ performance results across different KPIs, on different timeframes, with split line charts, visualizing the effects of twik experiments on your site visits. Let’s understand more.

  • Each selected KPI will be represented as a different color line on the graph.
  • Hovering on a line-keyframe will display a pop-up with the performance of that KPI for the specific time-keyframe.
  • Graph pop-ups display the total amount for a specific KPI along with Test/Control data and the change factor (performance increase/decrease percentage between eligible test/control).

Side panel navigation

Use our side-panel to navigate between the different platform views (Pages, Variants, Audiences, and Selectors) for both editing and BI purposes.




Time-frame & resolution

Use the date-picker to see results from a certain time frame under specific resolutions (ie. Hourly or Daily). The graphs and tables will change according to the time frame and resolution you choose.

Data tables

Our data tables enable you to view the performance of all entities throughout all KPIs. In the charts section, you can choose any measurement KPIs to include in the chart/table. This will enable you to get a quick and detailed view of the performance of your personalization with either audiences, selectors, variants, or pages on the chart.


Twik enables you to filter and segment your data using the following filters: Behavioural KPIs (i.e. Bounce Rate, 

CTR, Conversion Rate). Demographic / Psychographic KPIs (i.e. Age, Gender, Interests). Connections to other entities (ie. a cross-reference between a page and a specific audience.




Learn more about the Graph & Table.

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