Correct audience targeting is the secret to effective advertising. Twik offers more than your ordinary targeting by providing over 30 KPIs including demographics and interests, funnel and pre-funnel targeting*.
Form ideal audiences with advanced settings. You can set the following conditions:
- Location – target users according to their geo-location
- Age – define a preferred age range for your campaign
- Gender – choose the gender you wish to target
- Pages per session – limit the targeted audience to a number of minimal pages per session
- Page views – set the audience according to number of page views
- Interests – Twik is able to target audiences according to interests (such as learning, business, computing etc.)
- Daily schedule – limit experiments for a certain time slot
- Avg. session duration – set an audience according to the time a user spent on your website
* Pre-funnel targeting – Twik automatically retrieves the social networks a user is logged into, which allows it to guesstimate the pages which the user is more likely to be interested in.
Weighted funnels – Twik shows relevant content according to the user’s journey throughout the site (products, categories, and search filters).